Justin Rubner. Atlanta-based Message Strategist and B2B Copywriter.

Is hiring a polished copywriter who understands business and how to effectively communicate what you offer to prospects, customers, the media...and search engines.

You usually have two choices for marketing copy. A junior associate at a high-priced agency who knows little about good writing. Or a cut-rate freelance writer who knows little about business.

I know business. I'm also an experienced corporate writer.

If you’re looking for optimized marketing copy that pops and messaging that:

Differentiates you from the masses.

Resonates with your prospects.

I can help.

If you need a message strategist or business writer who can explain what you do to anyone--a CEO, a voter, an investor, a reporter, a deliveryman--you've found the right corner of cyberspace.

what you're getting

For seven years, I was a government and business journalist. I spent five years as a technology reporter at Atlanta Business Chronicle and have covered hundreds of early-stage companies as well as Fortune 500s.

I work extensively with quality marketing agencies including TRIO Media Group and Carabiner Communications. At these firms, I help clients with everything from public relations strategy and message development to advertising and Web copy. I also take in-depth freelance projects with companies.

flexible pricing

My rates are comparable with quality copywriters in the Atlanta area and my pricing structure is flexible. Need someone on a project basis? Hourly? Retainer? I can work with you to find the best solution for your organization.

a focus on the b2b industry

Boiling down complex business-to-business issues into meaningful language can be grueling.

I have deep experience helping B2B companies share their stories. Whether you’re a venture-backed start-up launching a marketing program or a medium-sized firm looking to refresh your messaging, well-written marketing content that communicates your value proposition and evokes emotion will help you stand out.

my copywriting style

SEO should not be an added-value service. Having a great website that no one can find is worthless! SEO is ingrained in everything I do.

In addition, I approach all message development and copywriting with a primary goal: To explain your complex business in the most simple and powerful way possible.

That means no corporate speak or vagueness. It also means minimal use of acronyms and jargon. The use of cliches and mushy language is not effective marketing. Not by any means.

I believe copywriting ought to be the core of any good marketing program. It ought not to be an afterthought.

Contact me today and see the difference a professional copywriter makes!